Month: June 2016

Branding or Re-Branding Your Wedding Business Using Mind Maps

  Have you been thinking about launching a wedding business?  Or is it time for a new-look for your existing wedding brand? Today’s post is all about sharing with you the secret to developing an intimate understanding of what it is you want to be known for and it all starts with using, mind-maps. When… Read more »

The 5 Steps to a Successful Re-Brand

Over the last 3 weeks we’ve covered how you create a meaningful brand, knowing when it is time to re-brand and why you want to re-brand. In this final Academy TV episode on branding we give you the 5 steps to successfully re-branding: Collect as much inspiration as possible and then curate it. Think about… Read more »

Is it time to rebrand your wedding business?

Just over 2 years ago, the Academy and its associated campuses had a complete make-over, or more precisely, a re-brand.  One of things I found really exciting about the process of re-branding as opposed to branding a new business, is all the knowledge about your business you can bring to the ‘branding brainstorming table’. When just… Read more »

How Well Do You Know Your Ideal Wedding Client

We talk a lot at the Academy about identifying who your ideal client is. What we don’t always go into detail about is whether or not you actually know your ideal client. What I mean by that is really knowing them. Knowing their inner most wants, desires, fears & needs. To really know your ideal… Read more »

Why do You Want to Re-Brand

If you’re just joining us, I recommend you quickly catch up on Part I and Part II of this mini series on branding. This week’s Academy TV episode looks in more detail at why you want to re-brand. One of the biggest mistakes we see wedding and event pros make is rushing into their re-brand… Read more »

Lessons in Branding with Kristin Banta

In this month’s Business of Weddings Podcast I talk to Kristin Banta about branding and how as consumers we all have relationships with brands and what that means to us as wedding professionals. With an extensive background in fashion, entertainment, and event production, as well as experience in catering and interior design, Kristin creates unforgettable… Read more »

Do Your Social Media Efforts Match Your Brand?

Do you find the social media universe a little daunting to navigate? Not sure why your followers aren’t engaging with your brand? Today we have a few tips to help you out. Consistency is the key Does your website and social media accounts maintain the same aesthetic feel? Brand consistency should follow everywhere you go… Read more »

Successful Business Habits for Wedding Pros

Last night our topic for #WedBizHour was the habits of successful business people. We all love to know the secrets of those we aspire to be like. We all want to reach their dizzy heights of success. In all honesty thought many of the habits aren’t groundbreaking they are just sensible. The fact they are… Read more »

Knowing When it is Time to Re-Brand

Knowing when to re-brand can be hard. For the Academy it was actually quite easy because it was well overdue. Our branding, or lack of it, looked tired and didn’t reflect who we were at that point. We had grown quickly and at a rate our branding had not been able to keep up with…. Read more »

Be inspired by the success of our students

Wow it’s June!  Almost July.  I don’t want to scare you but if a new career was your goal this year, it’s time to act and make it happen! To inspire you to do just that, I would like to introduce you to Carly, this month’s Student of the Month.  Carly was one of my students… Read more »