Month: March 2016

Introducing our Wedding Planning Styling & Design Course

You are known for being organised and paying attention to detail.  You read wedding blogs, buy wedding magazines and day dream about weddings, but you aren’t getting married.  You are desperate for a career that will enable you to express yourself creatively and be involved in something that is both joyous and rewarding. Do any… Read more »

Desert Rose Pinteret Challenge Winner

This month’s #WedPin theme was Desert Rose and it was embraced beautifully by each of the contestants.  I loved the raw beauty and the abundance of texture in all of the boards submitted and especially enjoyed the way it inspired those who participated to look to different parts of the world, for desert inspiration; from… Read more »

The Wedding Business Magazine Issue 2

Easter has come and gone and we are now on the second issue of the Wedding Business Magazine, a free digital bi-monthly publication for those in the wedding and event industry focusing solely on the business side of the industry. We have some fantastic articles to share with you and welcome three new contributors to… Read more »

A Guide To Styled Shoots – Part Five

This is our final video in the Styled Shoot Video Series. Last week was all about finding your supplier dream team and this week we’re all about the production side of things. Producing a styled shoot is in essence the same as producing any other type of event and so the same amount of time,… Read more »

UK Success Story Lisa Martin of Glitter & Grace

Many of the students who choose to study with us have as their goal, launching their wedding/event business and I am excited to say that many of them are achieving those goals.  Lisa Martin of our UK Campus is just one example of someone who not only had a dream of owning her own business… Read more »

Making the Most of Email Marketing

Last night was #WedBizHour and the subject was email marketing. This form of marketing is still one of the biggest tools in your tool box, but only if you use it properly. You’ve got Mail. Anyone remember that iconic phrase? People’s Inboxes in 2016 are rammed with emails and everyone is trying to sell their… Read more »

A Guide to Styled Shoots – Part Four

Last week’s episode of Academy TV looked at Marketing Your Styled Shoot, and we talked about the publications you would approach and drawing up a hit list. So you now have your theme, a marketing plan and a loose story you’ll be working with, but what you don’t have is your dream team of suppliers… Read more »

Romancing the Luxury Bride

One of the things we enjoy about what we do is the chance to chat to other wedding professionals and listen to their experiences. As part of Academy LIVE we host a the Business of Weddings Podcast where we get up close and personal with the movers and shakers for the wedding industry. In this… Read more »

Student of the Month Kym Jackson Shen From Dubai

Earlier this year I was lucky enough to travel to Dubai with our CEO Kylie, ahead of the launch of our Arabian Academy of Wedding & Event Planning.  Whilst there I caught up with one of my own students, Kym.  Kym is an Australian living in Dubai and she is taking our Wedding Planning Styling… Read more »

A Guide to Styled Shoots – Part Three

Last week we looked at how you create a concept for your Styled Shoot and producing a Look Book and Storyboard to really make sense of your concept. This week we’re moving on to the marketing of your shoot. Before you can approach potential suppliers and vendors to collaborate with you on your shoot you… Read more »