Cinque Terre Destination Wedding

Growing a Destination Wedding Planning Business

Launching and growing a destination wedding planning business is an exciting journey.

Our student community is truly global and they all share a passion for weddings and events.

Some of our students come from other unrelated professions driven by a dream to work in this fabulous industry. Others join the Academy as existing wedding pros looking to gain new knowledge and skills.

One such student is Melina Nicholson, co-founder of prestigious Italian destination wedding planning agency Cinque Terre Wedding.

Italian Wedding Planner

In business for six years, Cinque Terre Wedding has ranked in the top five percent of wedding professionals in Italy for three consecutive years. To top this off their work has been featured in some of the industries’ most loved publications including Cosmopolitan BrideWedding ChicksMagnolia RougeSmashing the Glass and Junebug Weddings. That’s a hefty list of achievements!

We asked Melina to share her inspiring wedding business story with us and she became an Academy student.

Here’s Melina’s story…

Italian Wedding Planner“I guess it’s a case of all roads lead to Rome, or just a little north of Rome, the Cinque Terre to be exact. I have a communications degree in broadcast journalism which saw me work for ten years in the communications industry in Sydney, London and the US, mainly for NGOs, where organising press conferences, campaign launch events and international press trips were on the daily to-do-list. 

An internationalist at heart (born in Scotland, to an Italian mum, but brought up in Australia) it’s not surprising that 13 years ago my gipsy spirit saw me head to the Cinque Terre, the region where my mum was born, and fall in love with the place and then a local, Matteo – my now husband. 

While living in London we organised our destination wedding in the Cinque Terre by ourselves, which I thought would be easy given my fiancé was a local. But the rash of hives that appeared all over my body two weeks before the wedding day was testament to the process being far from simple.

There was a lot of anxiety around the unknowns and a myriad of cultural differences. For instance, in the north of Italy they don’t have bridesmaids dressed the same so my mother-in-law misunderstood the midnight blue dresses of the bridesmaids to be the dress code for the day. In the end, I had 180 guests turn up wearing midnight blue and around the village it was called the wedding of the smurfs! But it was also praised for being one of the best weddings ever and it definitely was for us. I wanted to do it all over again – smurfs and all!

What happened after her wedding

After our wedding, the venue started receiving requests for more weddings, and at the same time, my husband and I decided to move back to Italy. In Australia my sister, Justina, was winning awards for wedding planning on cruise ships. And so, in 2011, I joined forces with my sister, and with support from my husband, launched Cinque Terre Wedding.

We’re now a full-service destination wedding planning agency and the team also includes brilliant wedding planner and stylist Sarah Pozzi.

We are the only destination wedding planning agency in the world solely dedicated to the Cinque Terre — the oldest collection of medieval fishing villages on the planet, and includes the five villages of Monterosso, Vernazza, Corniglia, Manarola and Riomaggiore.

The old-world setting is the inspiration behind our signature wedding style – natural rustic chic. We live here, work here and love here and our aim is to gather the best local suppliers to provide destination wedding couples with the tastes, the style, the character and spirit of an authentic Cinque Terre wedding on the Italian Riviera. 

As a result, our couples enjoy the exclusive, friendly, intimate and eco-friendly nature of the Cinque Terre and its breathtaking beauty without the anxiety, hives and smurfs!

Italian Wedding PlannerItalian Wedding Planner

I am a strong advocate for up-skilling so I decided to study the Certificate in Wedding Styling to officially add the expertise of wedding event styling to my bag of tricks.

The course gave me not only the theoretical background to styling and design but also practical tips and tools that I now use every day. Who knew there was such a trick to tying a simple bow? Now even my gift wrapping looks amazing! And the more I learn the more I want to know.

It has also improved my appreciation of the difference between wedding planning and wedding designing. I have learnt that they are two completely different skill sets, requiring distinct qualifications and should be recognised as separate services. If you can find an agency that can provide both services, planning and design, you’re set!”

If planning your own wedding has inspired a career change, or perhaps like Melina you’re an existing professional looking to expand your skills and services, then one of our specialist wedding & event courses might be the perfect next step for you.

All wedding photo credits: Facibeni FotografiaPortrait of Melina in action photo credit Pure Wedding Photography.

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